Friday, 16 September 2011

Focus Group

I asked 5 different people, 3 girls and 2 boys between the ages of 16-18, what they thought of Kasabian's music video 'Empire'. I wanted to inquire into what other people thought about this Indie/Alternative bands video and whether it was effective in promoting them as a band and also the song, 'Empire' itself. I created a questionnaire for them to answer about what they thought of the music video including questions about Mise en Scene and the narrative e.t.c. Here is the questionnaire they answered:

1) Why do you think they used the Napolionic wars as their theme?
2) What do you think of the narrative/Story?
3) Does the action and visuals match the music and lyrics?
4) Do you think costume and setting is appropriate?
5) What do you think the message of the video is?
6) Do you think the video promotes the band well and why?
7) Do you think the video goes with the bands image?
8) Do you think the idea is original and state why?
9) What would you rate it out of 10?
10) Did you like the video and why? Or why not?


After having watched the music video these were their responses to it:




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