My research will inform and help my planning as my questionnaires have provided me with more ideas and thoughts on how to present my Alternative/Indie music video and the ancillery tasks. It has especially helped my thoughts and decision process on which song to pick for my main construction, it has also shown me what my target audience wants and recognises in the particular genre I am focusing on. Because of my questionnaires I am confident I can start to produce successful ideas and plan extensivley in preperation for the main construction.
My real media artefacts have meant that I have been able to look into already existing Indie artists videos and analyse what they have done to create a successful video. I looked into Kaiser Chiefs 'Never Miss A Beat' which has really inspired me to think outside the box for my planning and twist things so they are not as they seem. Florence and the Machine's video 'Rabbit Heart (Raise it up) has shown me how imagery is important to fit in with the song itself and the lyrics as well as creating the artists image that should also match the song and voice. Because of this video I will look in depth at visuals matching lyrics and mise en scene. Coldplays 'Violet Hill' was the most interesting as it contained a war theme which was about the French Revolution which fits in with the artists image for their album 'Viva La Vida', I've also learnt about how Indie videos can mix all three factors: Narrative, performance and concept into one to make an interesting and unique video. For me, the use of aging effects on 'Violet Hill' makes the song seem more emotional and in a way strengthens it, this is very effective and the imagery and quick choppy edits make it intersting and fit with the beats in the music which is something I would like to try to incorporate into my own music video.
Overall my research has proved very useful to inform and aid me in my planning. It has given me many ideas and made me think a lot more about what I should include to keep in traditions with this genre of music.
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