Product Placement

I would place my music video on the artists Vevo account on Youtube so that my target audience could access it for free and watch it which would generate interest and promote the song through watching the video. It can also be easily shared through socializing sites such as Facebook and Twitter which will again help to promote the song as the audience will share it with friends and family. I would also advertise the music video on the singer’s official website to again generate interest and promote it to supporters and fans.

I would also expect to show the video on music channels. At first my music video would probably be shown on music channels such as MTV Rocks, VH1, Kerrang! And NME TV as these channels provides music videos by artists of the same kind of genre as mine. This would also mean that my video is shown to a niche market at first which would categorize it and generate interest from audiences that perhaps had never heard of the singer but of the music channels genre of music. Then from the songs radio airplay and hopeful increasing popularity through audiences watching these channels and searching for the music video via the internet, there will be a higher demand for the video and it will be re-categorized into main stream music from its original genre meaning that it’ll be played on chart show music channels such as MTV Music, MTV Hits, Viva, 4Music, Smash Hits, Q, Chart Show TV and The Vault. This will increase the promotion of the song and its popularity meaning it will hit the charts through the use of its music video.

I would also make the music video available for purchase on iTunes so that fans of the video can buy it which again creates more profit and is another form of promotion. I would sell the video for £1.99 which is similar to other music videos of its genre. However selling this video will be largely dependent on its success in the charts and whether or not the audience like it enough to purchase it.

Also, one of the most powerful forms of promotion would be word of mouth from person to person and generating interest through the use of such sights as Youtube. All of the above stated formats in which I would want my video to be promoted on will rely on my target audience and them spreading on the news about my music video so it makes others watch it and increases its popularity overall, promoting the song and generating money.